Centre for distance and online education

	Name : Dr.Gouri Shankar Beriha
	Designation : Associate Professor
	E-mail : gourishankar.nitrkl@suniv.ac.in, gourishankar.nitrkl@gmail.com
	Phone : +91 9937888462

Qualification

MBA From Sambalpur University, PhD From National Institute of Technology, Rourkela

Specialization

Marketing & OBHRM

Experience

10 Years

Teaching Interest & Research Interest

Teaching Interest :

Marketing Management, Organizational Behaviour, Services Marketing, Advertising Management, Entrepreneurship Development, Consumer Behavior, Agricultural and Rural Marketing, Brand Management

Research Interest :

Services Marketing, Social Marketing, Consumer Behavior and Relationship Marketing, Service Quality, Occupational Health and Safety (OHS), Entrepreneurship Development, Organizational Climate and Culture.

Publications Journals :

1. Datta. S., Beriha, G.S., Patnaik, B. and Mahapatra, S.S. (2009), "Use of Compromise Ranking Method for Supervisor Selection: A Multi-Criteria Decision Making (MCDM) Approach", International Journal of Vocational and Technical Education, Volume 1, No. 1, pp. 007-013, Academic Journals. (ISSN 2141-534X)
2. Dhal, P.R., Beriha, G.S., Datta, S., Patnaik, B., Mahapatra, S.S., Mondal, G., Chakraborty, P.S. and Majumdar, G., (2010), "Application of Grey Relational Analysis and RIDIT Method for Selection of Service Quality Indices in Performance Evaluation and Appraisal of Employees in a R&D Sector", Industrial Engineering Journal, Vol. II, No. 9, pp. 28-32. (ISSN2581-4915)
3. Satapathy, S., Patel, S.K., Biswas, A., Mahapatra, S.S. and Beriha, G.S. (2010), "A QFD and ISM Approach to a Service Industry", International Journal of Advanced ManufacturingSystems, Volume 1, No. 2, pp. 191-196, World Scientific Publishing Co Pte Ltd. (ISSN 2229-5860)
4. Beriha, G.S., Patnaik, B. and Mahapatra, S.S. (2011), "Measuring the Perception of Safety Officers on Occupational Health in Indian Industries", International Journal of Indian Culture and Business Management, Volume 4, No. 1, pp. 30- 47, Inderscience Publishers, Switzerland. (ABDC - C rating) (ISSN 1753-0806)
5. Beriha, G.S., Patnaik, B. and Mahapatra, S.S. (2011), "Safety Performance Evaluation of Indian Organizations using Data Envelopment Analysis", Benchmarking: An International Journal, Volume 18, No. 2, pp. 197-220, Emerald Group Publishing Limited, UK. (ABDC - B rating and Scopus) (ISSN 1463-5771)
6. Beriha, G.S., Patnaik, B. and Mahapatra, S.S. and Sreekumar (2011), "Occupational Health and Safety Management using Grey Relational Analysis: An Indian Perspective", International Journal of Indian Culture and Business Management, Volume 4, No. 3, pp. 298-324, Inderscience Publishers, Switzerland. (ABDC - C rating) (ISSN 1753-0806)
7. Mahapatra, S.S., Nayak, N., Prasanna, K. and Beriha, G.S. (2011), "A Novel Swarm Optimization Approach for Risk Based Partner Selection in Virtual Enterprises", InternationalJournal of Services and Operations Management, Volume 10, No. 1, pp. 52-73, Inderscience Publishers, Switzerland. (ABDC - C rating and Scopus) (ISSN 1744- 2370)
8. Beriha, G.S., Patnaik, B., Mahapatra, S.S. and Padhee, S. (2012), "Assessment of Safety Performance in Indian Industries using Fuzzy Approach", Expert Systems with Applications, Volume 39, No. 3, pp. 3311-3323. Elsevier Science. (Impact factor = 4.292) (ABDC - C rating and Scopus SCI) (ISSN 0957-4174)
9. Satpathy, S., Patel, S.K., Biswas, A., Mahapatra, S.S. and Beriha, G.S. (2012), "Service Quality Evaluation in Electricity Utility Industry: An Empirical Study in India", International Journal ofIndian Culture and Business Management, Volume 5, No. 1, pp. 59-75, Inderscience Publishers, Switzerland. (ABDC - C rating) (ISSN 1753-0806)
10. Beriha, G.S., Patnaik, B. and Mahapatra, S.S. (2012), "Assessment of Occupational Health Practices in Indian Industries: A Neural Network Approach", Journal of Modelling in Management, Volume 7, No. 2, pp. 180-200, Emerald Group Publishing Limited, UK. (ABDC - C rating and Scopus) (ISSN 1746-5672)
11. Patnaik, B., Beriha, G.S., Singh, N. and Mahapatra, S.S. (2013), "Organizational Learning in Educational Settings (Technical): An Indian Perspective", The Learning Organization: the international journal of knowledge and organizational learning management, Volume 20, No. 2,pp.153-172, Emerald Group Publishing Limited, UK. (ABDC - C rating and Scopus) (ISSN 0969-6474)
12. Beriha, G.S., (2017), "Perceived Usefulness and Barriers on Formation of Customer Attitude towards E-Banking Services - Using SEM Approach", Asia Pacific Journal of Research, Volume 1, No. LVIII, pp. 324-327, International Journal of World Research, Bangalore, India. (ISSN 2320-5504)
13. Beriha, G.S. (2017), "An Approach to Enhancing Managerial Effectiveness in Indian Organization", Asia Pacific Journal of Research, Volume 1, No. LVIII, pp. 331-338, International Journal of World Research, Bangalore, India. (ISSN 2320- 5504)
14. Beriha, G.S. (2017), "Consumers' Perceived Usefulness And Barriers Towards E-banking Services In Structural Equation Modeling", Prestige International Journal of Management &ITSanchayan,Vol. 6, No. 2, pp. 1-14. (ISSN 2277-1689)
15. Beriha, G.S. (2018), "Occupational Health and Safety as an Instrument to Encourage Social Marketing for Business Succession", Accent Journal of Economics Ecology & Engineering, Volume 3, No. 1, pp. 1-10, Worlds Journal of Population Science research. (ISSN 2456-1037)
16. Beriha, G.S. (2018), "Assessing Influence of Social Marketing on Occupational Health and Safety: Quality Function Deployment and Interpretive Structural Modelling", Asia Pacific Journal of Research, Volume 1, No. LVIV, pp. 52-65, International Journal of World Research, Bangalore, India. (ISSN 2320-5504)
17. Beriha, G.S. (2018), "The Relationship between Total Quality Management and Business Performance of Manufacturing Industry: A Structural Equation Modelling Approach", Accent Journal of Economics Ecology & Engineering, Volume 3, No. 1, pp.1-12, Worlds Journal of Population Science research. (ISSN 2456-1037)
18. Beriha, G.S. (2018), "A QFD and ISM Approach to a Banking Industry in India", Asia Pacific Journal of Research, Volume 1, No. LVIII, pp. 39-44, International Journal of World Research, Bangalore, India. (ISSN 2320-5504)
19. Pradhan, R.andBeriha, G.S. (2018),"Brand Performance Evaluation and Ranking of Mobile Phone Using Data Envelopment Analysis", International Journal of Management, Technology And Engineering, Volume 8, Issue IX, pp. 2095- 2116, (ISSN 2249-7455)
20. Pradhan, R.andBeriha, G.S. (2020), "Impact of Mobile Phone on Sustainable Framing", Our Heritage,Volume. 68, No. 30, pp. 6818-6837. (ISSN: 0474-9030)
21. Kumbhar, D., Rath, S.S. and Beriha, G.S. (2020), "Sustainable Adoption for Resolving Displacement Issues: Special Reference to BhusanSteel Plant", Journal of critical reviews, Volume. 7, No. 3, pp. 202-206. (Scopus) (ISSN 2394-5125)

Conferences

International Conference

1. Beriha, G.S.,Patnaik, B., Datta, S. and Mahapatra, S.S., "Benchmarking of technical education setting: a multi-attribute decision making approach", International Conference on Advanced Manufacturing and Automation (INCAMA 2009) Organized by Department of Mechanical Engineering and Department of Instrumentation and Control engineering, Kalasalingam University, Anand Nagar, Tamilnadu, India, March 26-28th, 2009.
2. Beriha, G.S., Patnaik, B. and Mahapatra, S.S., "Service Quality Evaluation on Occupational Health in Fishing Sector using Grey Relational Analysis to Likert Scale Surveys", First IIMA International Conference on Advanced Data Analysis, Business Analysis and Intelligence, IIM Ahmedabad, June 6-7th, 2009.
3. Beriha, G.S.,Patnaik, B. and Mahapatra, S.S., "A framework for occupational health and safety management using Grey relational analysis: An Indian Perspective", International Conference on Marketing in Emerging Market, (incon-M'09) Organized by Rourkela Institute of Management Studies, Rourkela, Orissa, India, September 6-8th, 2009.
4. Beriha, G.S.,Patnaik, B. and Mahapatra, S.S., "Perception of safety officers on occupational health services in Indian industries", International conference on Environment, Occupational & Lifestyle Concerns - Transdisciplinary Approach, (envocHEALTh3009) organized by Regional Occupational Health Center (ROHC - NIOH), Bangalore, September 16-19th, 2009.
5. Beriha, G.S., Patnaik, B. and Mahapatra, S.S., "Benchmarking on Safety Performance using Data Envelopment Analysis", AIMS International Conference on Value-based Management, DevSanskritiVishwavidyalaya, Haridwar, Uttarakhand, August 11-13th, 2010, pp. 623-628.
6. Beriha, G.S.,Patnaik, B. and Mahapatra, S.S., "A Data Envelopment Analysis Approach for Benchmarking of Safety Performance", 2010 International Conference on Management Technology and Application (ICMTA 2010) organized by IACSIT Management Science and Engineering Society (MSES) and Information Technology Society (ITS), Singapore, September 10-12th, 2010.
7. Satpathy, S., Patel, S.K., Biswas, A., Mahapatra, S.S. and Beriha, G.S., "A QFD and ISM Approach to a Service Industry", 4thInternational Conference on Advances in Mechanical Engineering (ICAME) organized by Department of Mechanical Engineering, SardarVallabhbhai National Institute of Technology, Gujarat, Surat, September 23-25th, 2010.
8. Beriha, G.S., Patnaik, B., Pradhan, Subrat and Mahapatra, S.S., "Assessment of Safety Practices to Minimize Materials Damage in Industries using Neural Network Approach: An Indian perspective", 43rdAnnual Convention of Operational Research Society of India & International Conference on Operational Research for Urban and Rural Development, Thiagarajar College of Engineering, Madurai-625015, December 15-17th, 2010.
9. Beriha, G.S., Patnaik, B. and Mahapatra, S.S. "Social Marketing on Occupational Health and Safety in Indian Industry: An Interpretive Structural Modelling Approach", 2nd International Conference on Services in Emerging Markets (ICSEM 2011) Organized by Shailesh J Mehta School of Management, IIT Bombay Jointly with Service Research and Innovation Institute (India Chapter), September 29th -October 1st, 2011.
10. Beriha, G.S., Patnaik, B. and Mahapatra, S.S. "Assessment of Safety Performance in Indian Industries using Social Marketing Approach", Global Health Conference on Social Marketing and Franchising, Organized by HLL Lifecare Limited, HLFPPT, NACO, Ministry of Health & Family Welfare, Govt. of India, Kochi, Kerala, India, 3rd-5th December, 2013.
11. Beriha, G.S. and Swain, H.K., "Assessing the Influence of Occupational Health andSafety (OHS) in Organizational Setting: Quality Function Deployment and Interpretive Structural Modelling Approach", International Seminar on "Strategic Human Resource Management", organized by Department of Personnel Management & Industrial Relations, Utkal University, Bhubaneswar, India, 13rd-14th May, 2017.
12. Pradhan, R.andBeriha, G.S., "Impact of Mobile Phone on Sustainable Farming", International Conference on Development, Environment and Sustainability (ICDES2020), organized by PG Department of Economics, Berhampur University, Odisha. 22nd-23rd, February, 2020.
13. Pradhan, R.andBeriha, G.S.,Sahoo, A. K. "Preference of Mobile Phone Attributes among Technical Students in Odisha", International Conference on Digital Marketing Experiences, DiGiXMAR'21 organized by CMS Business School, JAIN Deemed-to-be University, 27th - 29th September 2021.
14. Chawda,K., Dash, S.R., Beriha, G.S., Debata, B.R. "Milking the Dividends of Digital Marketing: An Inspiring case of Milky Moo", International Conference on Digital Marketing Experiences, DiGiXMAR' 21 organized by CMS Business School, JAIN Deemed-to-be University, 27th - 29th September 2021.
15. Pradhan, R. and Beriha, G.S. "Factors Influencing Consumer Attitudes towards Smart Phone in India", International Conference on Human Dignity And Mental Health in The New Normal (ICDMH 2021) organized byDepartmentof Psychology,Utkal University, VaniVihar, Bhubaneswar, Odisha, India, 17th-18thDecember, 2021.

National Seminar / Conference

1. Beriha, G.S.,Patnaik, B. and Mahapatra, S.S., "Framework for Improving Occupational Health Services in Industry to Retain Competitive Edge", National Seminar on Enhancing Managerial Effectiveness in a globalised Economy, Institute of Science & Management, Pundag, Ranchi, February 6-7th, 2009.
2. Beriha, G.S.,Patnaik, B. and Mahapatra, S.S., "Service Quality Evaluation on Occupational Health in Fishing Sector Using RIDIT Analysis to Likert Scale Surveys", National Seminar on Impact of Globalization on Livelihood of Fisheries Workers, Mahatma Gandhi Labour Institute, Drive-In Road, Memnagar, Ahmedabad-380052, March 18-19th , 2009.
3. Beriha, G.S.,Patnaik, B. and Mahapatra, S.S., "Assessment of material damage in industries using a neural network approach: An Indian perspective", National Seminar on Global Leadership Thro' Continuous Innovation, IIPM-School of Management, Kansbahal, Near Rourkela, Odisha, October 23rd, 2010.
4. Beriha, G.S., Patnaik, B. and Mahapatra, S.S., "Assessment of Injuries in Industries using A Neural Network approach: An Indian perspective", National Conference on Convergence of Management Practices (NCCOMP-2010) Organized by School of Management, National Institute of Technology, Warangal, December 17-18th, 2010.

Books / Chapters Published

1. Beriha, G.S.,Patnaik, B. and Mahapatra, S. S., (2009), "A framework for occupational health and safety management using Grey relational analysis: An Indian Perspective", Marketing in Emerging Market, Excel Books, First Edition: New Delhi, pp. 214-223, ISBN: 978-81-7446-758-4.
2. Beriha, G.S.,Patnaik, B. and Mahapatra, S.S., (2010), "A Data Envelopment Analysis Approach for Benchmarking of Safety Performance", Management Technology and Application, Research Publishing, Singapore, pp. 6-11, ISBN-13:978-981- 08-6884-0, DOI: 10.3850/978-981-08-6884-0_C002.